Before the revolutionary turnaround, the company depended on the imagination of the engineers as opposed to employing a set of definite goals. It was the most popular Ducati model on the road. The models include the , and S. This team helped in rebuilding its sales, improving public relations, revamping corporate image, improving marketing, streamlining of the assembly process as well as introducing new business models. These are; hyper-sport that comprises of extreme performance motorcycles that are derived closely from the racing industry. It was founded by a former surgeon who had the ambition of… Pages: However, in , the company launched a very new model that is characterized by a design that is rather futuristic coupled with good handling.
The platform-based approach of production results in an elevation in the level of accountability of the major component suppliers. Accessed May 23, Before the revolutionary turnaround, the company depended on the imagination of the engineers as opposed to employing a set of definite goals. This new product is essentially a fast motorbike that has a sports engine morphed into cruiser style chassis. The era was of profitability. Research shows that a large number of new registrants are categorized under customs and small motorcycle segments with
The other model in this category is the R Problems faced by Ducati Dtudy before Minoli Prior to the appointment of Minoli as the Chief Executive Officerthe company had changed hands a number of times.
This strategy ducayi them with high negotiation power, reduced fixed assets, and greater flexibility to meet changing market conditions quickly. On his introduction as a new manager, Frederico Minoli recognized the fact that everything should be continuously re-discussed Gavetti, The consequence of this is an improvement in quality.
Ducati Case Study by Scott Robinson on Prezi
The benefits of the Acquisition The company’s working capital rose and therefore the production levels too rose. The products from the company are highly differentiated from the ones produced by their competitors. An effective management The Ducati management is effective as well as flexible since it appreciates all the new ideas and perspectives. Once we build some credibility with customers in Europe, where we have a strong supplier base, and a decent distribution channel, we could potentially launch in the US in years time frame based on the success of this launch.
Drawing a motivation chart of the key players studg their priorities from the case study description. The outcome of this is that the company gains more flexibility. He introduced cruiser into the European market and leveraged on its Ducati’s engine which is has high performance and a unique design.
Ducati: In Pursuit of Magic (A) Case Study Analysis & Solution
These customization services include different body styles, paint schemes, accessories etc. On the other hand, the company was also faced with the problem of bad reputation due to the fact that it produced products of average quality due to poor management and inefficient products, this happens in the presence of a team of top wnalysis.
This leads to unstructured learning process resulting in missed details and at worse wrong conclusions.
Sgudy manufacturers compete in different market segments and select demographics based on different attributes and styles of motorcycles across the product offerings. The polarization of sales exists around the Naked families and Hype-Sport.
For example, their products possess Desmodronic distribution system, tubular trestle frame, unique sound, L-twin engine and are Italian as pointed out by Gavetti Once you are comfortable with the details and objective of the business case study proceed forward to put some details cxse the analysis template.
The main competitors in this arena to Ducati are Suzuki, Honda and Yamaha.
It ducsti the most popular Ducati model on the road. However, inthe company launched a very new model that is characterized by a design that is rather futuristic coupled with good handling.
Sport-Touring This category of Ducati offered comfortable riding position as compared to other Ducati models. Best in the business since ! This is further reinforced by the concept of “World of Ducati. Once you finished the case study implementation framework. The innovativeness of suppliers provides Ducati with a superb knowledge pool.
We would price the bike at about E12, so that it is not seen to be a cheap bike, while at the same time making sure it is not too expensive for Ducati fans to buy. Value chain that is efficient The Ducati value chain has been shown to be highly efficient in that it involves the employment of suppliers who have been selected with the most stringent of procedures.
Ducati Case Study by Scott Robinson on Prezi
Additionally, there is interest in customization especially for cruiser segment that we would like to exploit and offer as an added benefit to our customers.
Value chain that is efficient The Ducati value chain has been shown to be highly efficient in that it involves the employment of suppliers who have been selected with analsis most stringent of procedures.
The scope of the recommendations will be limited to the particular unit but you have to take care of the fact dcati your recommendations are don’t directly contradict the company’s overall strategy.
Harley Davidson has dominated the custom cruiser segment for years with a very loyal fan base and supplier chain. It was founded by a former surgeon who had the ambition of… Pages: This can be treated as an opportunity worth being exploited by the stronger brands djcati Ducati.
SWOT ANALYSIS OF DUCATI SUPERBIKE
Email Us Listen to our radio ad! The company also lacks presence in most of the major emerging markets. The brand image and legacy allows Ducati to keep prices high anqlysis hence reap high profit margins on its motorbikes, accessories, apparel, etc.