CASE STUDY 2015 ITGS

The following sites have very useful resources that can aid students in this initial secondary research:. This is a revealing video interview with Edwina Dunn and Clive Humby, the couple responsible for the huge successful of Tesco’s Clubcard loyalty card scheme. This article discusses ways to track in-store customers even if they do not sign up for loyalty card or reward card schemes. Using Big Data to Improve the Customer Experience This video from Oracle — who produce Big Data solutions — examines the process and benefits of Big Data analysis using a detailed case study of an online video store. Example student answer to mock Q4 case study.

Another infographic which explains the size of Big Data, plus the types of structured and unstructured data that are collected and the challenges many companies face when dealing with this volume of information. This book explains how the project was devised and successfully implemented. Feel free to share your ideas! This is a revealing video interview with Edwina Dunn and Clive Humby, the couple responsible for the huge successful of Tesco’s Clubcard loyalty card scheme. Possible Questions for Case Study. Web POS example – multi touch.

The case study for May and November is Smart Homes. The supermarket in question is Tesco, who are installing cameras not for security reasons, but to recognise returning customers and present them with targeted adverts.

Possible Questions for Case Study.

case study 2015 itgs

Case Study – Definitions. Case Study Paper 3, It is not necessary to join ITGSopedia wiki because it is an information source and not a collaborative space. Click on the stury below to view the full-sized versions: We deliver papers of different types: From data sources and data volume to data personalisation, these infographics should be a brief refresher activity for students 201 have properly studied the case study.

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Case Study – Data visualisation. Leave a Reply Cancel reply Your email address will not be published. What is Big Data? Do you know of itbs videos that would be helpful for the ITGS case study? This video includes a lot good, brief examples of the use of Big Data not always linked to retailincluding the famous example of Target knowing a girl was pregnant before her father did.

case study Archives – ITGS News

It also provides a broader perspective on how independent supermarkets may operate cawe real situations. However a recent report by Data. The early part of the case study document explains how currently the supermarkets use ‘Various types of EPOS Electronic Point of Sale and stock control systems’ line The way in which the user utilizes the system is restricted both by the terms of the license and by blocks within the system which are designed to prevent certain groom wedding speech hitched.

case study 2015 itgs

Posted September 18, This infographic explains some of the challenges of achieving these goals. It also contains a link to the Case Study Facebook page where new resources are posted on a semi-regular basis. It uses Big Data to answer a number of questions about customers, including which products they are likely to buy, and how likely they are to switch brands — lots of examples which can readily be applied to the supermarkets ITGS case study.

Sign in Already have an account? Case Study Exam Tips: For example a smart home may itgs lighting, temperature, multi-media, security, window and door operations, as well as many other functions.

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Studying for the ITGS Case Study 2015

Eight Problems With Big Datawritten by the ACLU, gives a clear ltgs concise summary of what it sees as the key problems – many of these relate directly to data protection legislation described further down this page.

Sisolak — June This case study is for May and November only.

case study 2015 itgs

Learn how your comment data is processed. I think the 2 mark definition questions will be quite predictable – define ‘big data’ and another one of the terms on page Although a UK-based law the ASI case study is set in Mexicostudying the key elements of the DPA is useful studg help students understand how personal data should be collected, stored, and used.

Although not directly linked to supermarkets, much of this information can be adapted and applied to the ITGS case study. It is also advisable that an ITGS class have access to a social bookmarking group on Diigo and also agree on a set of tags.

Challenges srudy – Analysing Big Data page 8. The Lempert Report – Oct Using Big Data to Improve the Customer Experience This video from Oracle — who produce Big Data solutions — examines the process and benefits of Big Data analysis using a detailed case study of an online video store.